What is meant by 'health promotion' in health and social care?

Health promotion in the context of health and social care refers to the activities and strategies aimed at encouraging individuals and communities to adopt healthier lifestyles and make informed choices that improve their overall well-being. This encompasses a wide range of actions, from public awareness campaigns on nutrition and physical activity to educational programs about the benefits of reducing tobacco use or managing stress.

The focus of health promotion is proactive and preventive, emphasizing the importance of maintaining health and preventing disease rather than solely treating illnesses after they occur. By fostering healthier behaviors, health promotion seeks to empower individuals, enhance quality of life, and reduce the burden of disease on individuals and healthcare systems.